Seth Godin: Thinking Backwards

Is a better client somebody who merely pays you more or somebody who can bring you to a better platform to grow yourself?  Change the rule!

This and more revealed in this short video by Seth Godin at CreativeMornings New York, May 2013. Free events like this one are hosted every month in dozens of cities.  Seth is one of the marketing who started when Internet first started and he has time and time again given great insights on marketing.

So enjoy this video.