Have you ever wonder about “Copyright Law” and what is “Fair Use”?

Well, the following video (found at http://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale) will give you Disney Parody explanation of Copyright Law and Fair Use

***Description taken from website***

Professor Eric Faden of Bucknell University provides this humorous, yet informative, review of copyright principles delivered through the words of the very folks we can thank for nearly endless copyright terms.

 

Related Resouces:

• How To Find, Re-Package And Sell Public Domain Content As Your Own Moneymaking Information Product
• The Best Places To Get Free Content Which Very Few People 
• Avoiding Common Legal Mistakes

Happy viewing,
Keith Choy

Tag: copyright, fair use, infopreneur, public domain,

Do you know that your website can look very different when viewed in different browsers (eg. IE, Firefox, Netscape etc).

Well, if you want to test this but DO NOT WANT to install so many browser on your computer then you are in luck with the free online tool below.

Browsershots makes screenshots of your web design in different browsers. It is a free open-source online service created by Johann C. Rocholl.

When you submit your web address, it will be added to the job queue. A number of distributed computers will open your website in their browser. Then they will make screenshots and upload them to the central server for your viewing.  You just need to refresh periodically (or bookmark the page and come back later), but you’ll get screenshots on all the browsers you’ve chosen.

I’m just tried it out and have one back … pretty cool.  You can access it below or access it from Browsershots.

To Your Success,
Keith Choy

Related Resources:

• Points To Consider When Designing Your Web Page
• Top 12 SEO tips for 2007
• Frequent errors in the optimization for search engines

Tag: test browser, SEO optimization

by Elliot Briana Scurry

Google Adwords, the final frontier, the novice internet marketer’s best friend! But is it really?

Google can make you or break you and according to their own data, 7 out of 10 are broken. This isn’t because Google doesn’t work - it does. You’d better believe it, but like anything else, you have to know how the game is played FIRST, not last.

There are 5 things Google really doesn’t want you to know. By reading on you’ll be among the elite 30% who play Google all the way to the bank.

First let me share some background which may be the biggest myth of all… consider it a bonus.

Ads are NOT ranked in accordance with the amount bid. Its kind of like the airline industry. You paid a certain price for your seat. The person next to paid less, yet their seat is the same as yours.

Google ranks using two major criteria…

1. Language in the ad and landing page which determines relevancy (quality) 
2. How many times the ad is clicked and impressions shown So for example, if your ad is shown from a search (quality) 1000 times and is clicked through only 5 times (CTR) which is .5% then you’re in trouble. However, if your ad is clicked on 10-20 times which is 1-2%, then you’re in business. Google will then start raising your position and lowering your cost. Sound crazy? Read on…

Here are the 5 things Google doesn’t want you to know:

1. All accounts are defaulted to the content network.

Google ships ads out to other search engines and content networks. Content network is the default setting for Google Adwords.

Being in the Content network of Google is like the kiss of death for any marketer and their wallet. Ads shown here get killed in the click through rate (CTR) because the user isn’t looking to click ads, they are interested in the website’s content- not your ad.

Besides this, on the rare occasion they do click your ad, conversions are miniscule. This is also where fraud occurs. Adsense based sites get their ads from the Content network. Ever heard of click robots?

2. Keywords are too general.

Let’s say someone is in the mortgage industry… they shouldn’t use the general word ‘mortgage’ if they are selling reverse mortgages or second mortgages. Some people figure the word ‘mortgage’ will cover their bases, but it only drains their bank account.

3. Use quotes and brackets around your keywords.

If a marketer is using the keywords making money on the internet and doesn’t use quotes or brackets, then ANY search that has ANY of those 5 words in it will trigger an impression and drive your CTR down dramatically.

If a searcher uses the words ‘making chocolate brownies’ your ad pops up. The quotes and brackets specify the keyword phrase you want to focus on. With quotes, your search phrase stays intact but may have other words before or after it. With brackets, the seracher only used those 5 words in the exact order YOU put them in.

4. Put the keyword in the title or body of your ad.

About 80% of marketers don’t use the keyword in their ads at all. I put in the words ‘training my dog’ and only one ad was an exact match. It’s true that people search based on what they want to achieve. Training my dog was my goal. Another example would be ‘buy tires’. If ‘buy tires’ were in the title or body of the ad this would add to the quality score.

5. There’s a way to cut a deal with other search engines and bypass the content network.

There are 3 places Google shows ads:

a. Home page
b. Content network
c. Other search engines

It’s not uncommon to have 40% of your ads shipped out to other search engines. Once you track this activity you can cut a deal with them and pay half the price per click.

People who have a bad CTR and poor quality score end up paying more per click for minimal results. Google makes a fortune on desperate advertisers who are often novices in the business opportunity industry.

The average click through price for an inexperienced marketer in this arena is $2.00-$4.00/click. Experienced marketers only pay $.75-$1.00/click.

Google will alternate quality ads and poor ads on the home page in order to satisfy both revenue and users search queries. However, the poor expensive ads are usually getting low conversion therefore draining your account.

Is it any wonder the stock price was worth of $500 a share earlier this year?

About the Author:
Briana Scurry is a professional athlete and entrepreneur. Briana uses the same focus and drive that has brought her success on the soccer field to the internet marketing Industry. She can be found at
http://www.google-adwords-advertising.blogspot.com

Related Resources:

• The Definitive Guide to Google AdWords
• FAQs About Google AdWords
• Adwords: The Numbers Game
• Affiliate Marketing with Google Adwords

To Your Success,
Keith Choy
The Regular Internet Guy

Tag: Google adwords, affiliate marketing

In the latest issue of eMarketer - Promotional Marketers Prefer E-Mail, a research found that the most preferred online promotional tool is email marketing (no surprise here).

According to eMarketer Senior Analyst David Hallerman said, “The fundamental purpose of e-mail marketing is to enhance a company’s relationship with its customers and to draw in new prospects.”

It’s other purposes are also nicely summarized in the following chart:

So what does this mean to you? 

In short … a lot! 

Marketers has been saying that the “money is in the list” for a very long time already.  And this is not without reasons.  Even if you can use viral marketing or SEO to get loads of traffic to your website, you still need to have a way to capture their email information.

This is most important to your online business success.  Most people will not buy from you on first visit.  On average, a website conversion to sales is around 1% to 2%.  That means you will lose 98% to 99% visitors if you have no way of follow-up with them.  That’s leaving a lot of money on the table! 

So what should you do now?

You need to do 2 things immediately to stop this leakage:

1.  Go back to your sales page or your content page AND add in a lead-capture box now to capture your visitors into your autoresponder series!  Similar to the one I have at the upper-left hand side of this webpage.  Offer them either a free report or a free eCourse.
2. Thereafter follow-up with them in your autoresponder.  If you need help writing your own eCourses, check out this resource here.

Remember this.  For information to be useful to you, you need to:

• First, learn it!
• Then, go and apply it!

So go take some action now.

To Your Success,
Keith Choy
The Regular Internet Guy

Related Resources:

• Recommend Autoresponder Services
• Resource to help writing your own eCourses
• Articles on email marketing
• How to double your response rate
• Don’t annoy your visitors or you’ll lose them

Tag: email marketing, affiliate marketing