![]() |
![]() |
|
|
|
|
|
Welcome to WealthMountains Tips for Extraordinary Wealth! Table of Contents: Presentation By Marketing Guru
1. The One-Minute Thought
Today's trip reminded me of my maternal grandfather. I recall during my childhood how he would without fail wake me up at 6am everyday to join him in morning exercise, despite all the protest I threw at him. I didn't understand then (which kid would at that age?) It was after many years and many experiences that I know the 2 lessons that he was trying to instill in me: The early bird always get the best worm! Just remember, don't be the early worm. *smile*
2. Video: Presentation by Seth Godin
Seth is also author of the popular marketing book called "Purple Cow". If you have not read this book, I strongly recommend that you pick this up for a fast marketing refreshers. In this video below, Seth Godin shares some really powerful concepts at Google. Find out why being in the "middle" is bad and how to market your product or service by creating "the story".
3. Internet: 15 Creative and Profitable Ways to Use Autoresponders (Part 1)
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over. In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai. Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are 15 ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to: 1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business. 2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business. 3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder. 4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let's say you've written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list. 5. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website. 6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product. Watch our for my next article where I will review the next 9 sure-fire ways to use your autoresponder series profitably. About the Author: 4. Stock: Risk and Stock Trading Fees: The Two Barriers To Overcome If You Want A Successful Trading Career
You know the old joke:
There is no way around it, risk and stock market fees are a part of trading that you can`t avoid. But, you can manage your risk. You can also manage the brokerage stock trading fees that eat away at your trading float. All it takes is some planning and making good choices. However, you can use your trading float size to help determine your trading system. If you have a very small trading float, it`s recommended that you look at a long-term system. With a long-term system, you will be incurring far fewer stock trading fees. A short-term system, where you are receiving lots of buy and sell signals will chew up your trading float very quickly with the cost of the different stock trading fees. About The Author
5. Infopreneur: Secrets To Publishing Success (Part 2)
This is continuation from Part 1. Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write. Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much. To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort. Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author. There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews. Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it. Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be. Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles. Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility. Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you! About the Author:
6. Resources and Tools for YOUR Success!
HandBook on How To Write Your Successful Special Feature Article Learn How To Build WealthMountains Blog contains my thoughts and rumblings Free Financial tips and guides Great savings buying magazines at wholesale price ![]() Protect Yourself Against Online Thief!
Alien Speech is a freeware Text to Speech program. Simply type in some text or load a text file, and Alien Speech will read it for you, at a speed and pitch of your choice. This text to speech converter is completely free and is based on the microsoft text to speech engine, meaning it is compatible with nearly all recent versions of Windows. See a screenshot of this simple tool from here. You can download a copy of this toolkit from here. 8. Book Recommendation: Make Money Work For You Instead Of You Working For It
9. Lighter moments: Cat Kung Fu
You can get from such similar funny pictures from http://www.cybersalt.org/cleanlaugh/images/06/catmousesidewalk.htm It sure brings back fond memories of my earlier days when I started out in both sports and working career. Times when I felt like a small mouse challenging much-bigger opponents. As an Old Chinese saying goes, "a young cub is not afraid of the dangerous tiger". A young cub has no concept of fear and hence was willing to take all risks. Be that cub once in a while! Take some calculated risk if you want to win! To Your Success, | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Copyright ©2004 to
WealthMountains. All rights reserved. | TheEdge eZine
Tips on Infopreneur, book writing, public speaking, internet marketing, investing and personal mastery.