In a rare meeting of the minds, legendary marketer Dan Kennedy interviews marketing giant Jay Abraham.
In this 71 minutes high-level episode, you’ll discover the power of pre-eminence and how to authentically connect with your audience. This is key step to pre-selling to your market. Jay also reveals the #1 critical mistake most entrepreneurs and business owners make when it comes to marketing and sales.
Take lots of notes. For example at the 17:13 mark, I learnt of the 3 factors that will try to commoditize my product in the market are the competitions, the alternative competitions and the consumers. Jay shared how to avoid this.
There are also a lot of other nuggets of wisdom in this interview which you can used in your own business.
To Your Success,
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