Confessions of an Advertising Man

Confessions of an Advertising Man
By David Ogilvy (1911 - 1999)
207 Pages

David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather.

Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.

For example, David's tourism campaign for the then unknown island Puerto Rico had helped to boost up the island's economy and grew its tourism trade many times over.

Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.

This book covers the following useful areas:

1. How to Manage an Advertising Agency
2. How to get client
3. How to keep client
4. How to be a good client
5. How to build great campaigns
6. How to Write potent copy
7. How to illustrate advertisements and posters
8. How to make good television commercials
9. How to make good campaigns for food products, tourist destinations and proprietary medicines
10. How to rise to top of the tree - Advice to the young
11. Should advertising be abolished?

Not only is the book concise to read and easy-to-follow, it also offer practical advices on how to run a successful business, how to do great copywriting and how to have great client relationship.

This book also has soe great words of wisdom that gives you a constant reminder of what's the right thing to do. Some of this words are:

* It's important to admit your mistakes and to do so before you are charged withh them

* Big ideas are usually simple ideas.

* Tell the truth, but make the truth fascinating

* I admire people with gentle maners who treat other people as human beings.

Get a copy of this book "Confessions of an Advertising Man" now and learn from this advertising genius.

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